



Melbourne, August 27, 2009 - Sony Computer Entertainment Inc today unveiled the new Playstation 3, featuring an extremely streamlined form factor with a whooping 120GB Hard Disk Drive. The new Playstation 3 system will be available in stores from Sep 10, 2009, in Australia, Europe and North America at a very attractive recommended retail price (RRP) of AUD$499, GBP 299 and USD$299.
With The internal design architecture of the new PS3 system, from the main semiconductors and power supply unit to the cooling mechanism, has been completely redesigned, achieving a much slimmer and lighter body. Compared to the very first PS3 model with 60GB HDD, the internal volume as well as its thickness and weight are trimmed down to approximately two-thirds. Furthermore, power consumption is also cut to two-thirds, helping to reduce fan noise. While inheriting the sleek curved body design of the original model, the form factor of the new PS3 system features a new meticulous design with textured surface finish, giving an all new impression and a casual look. With the compact body and casual appearance, the newly introduced model will appeal to a wider audience who are looking to buy the best entertainment system for their home.
The new PS3 Slim continues to offer the cutting-edge features and functions of the current models, such as the ability to enjoy high-definition Blu-ray disc (BD) movies and games, as well as various content and services downloadable through the network. The new PS3 Slim storage size has increased from 80GB to 120GB, and with the extra capacity users will be able to store more games, music, photos, videos as well as various content and services available through PlayStation Network.
SONY COMPUTER ENTERTAINMENT will modify the PS3 brand name from PLAYSTATION 3 to PlayStation 3, and introduce a new logo, which is engraved on the surface of the new PS3 Slim system. By unifying under the familiar PlayStation name, which represents the entire PlayStation family, PS3 together with PlayStation 2 and PSP, PlayStation Portable, will further expand the PlayStation business, and will continue to enhance the entertainment experience along with the ever-growing PlayStation Network.
Concurrently with the release of new PS3, system software will be upgraded to version 3.00 on September 1. The update adds various user-friendly features such as the “What’s New” screen, where users can quickly browse the new items available in PlayStation Store as well as their recently played games directly on the XMB (XrossMediaBar), with short cuts to each piece of content. PS3 will evolve continuously with the system software updates, further improving the operability and enhancing the user experience available through the network. PS3 owners will be able to enjoy new features by simply updating the PS3 system software to version 3.00 via the “System Update” function on the XMB.
The new PS3 system is also equipped with the BRAVIA Sync feature. By connecting the new PS3 system and a BRAVIA TV with the HDMI cable, users are able to directly operate the XMB on PS3 using the TV remote control. Other functions include “System Standby” that will automatically turn off the PS3 system when the BRAVIA TV is turned off.
The new PS3 system will focus on delivering games and other entertainment content, and users will not be able to install other Operating Systems to the new PS3 system. Along with a vast line-up of attractive and exciting entertainment content with the new PS3 system, SONY COMPUTER ENTERTAINMENT will continue to further expand the PS3 platform and create a new world of computer entertainment.
The console will be available exclusively in EB Games, Game, JBHiFi and all other leading electronic stores. So get ready to game.


